How we work
Research before any proposal.
Then four steps, in order.
Alchemy IBS Private Limited runs every engagement in four steps: Understand, Position, Build, and Measure and sharpen. We research the business before proposing anything, find the idea it is underselling, build everything the buyer touches around that idea, then measure what reaches the sale. Scope, timing and any fee are agreed first.
1. Understand: where is the business underselling itself?
First the business, then the marketing. That means the offer, the market, the competitors, the current campaigns and, above all, the words buyers actually use. Existing reports help. So do the people who answer the phone and close the sale, because they hear objections no dashboard records.
What you get is a plain account of where the business is underselling itself. Often it is the wrong market, the wrong comparison, or a strength nobody has said out loud.
2. Position: what can only you say?
We find the one thing only this business can claim, and the offer that makes yes easy. The output is concrete: positioning, offer architecture, messaging and the claims you can defend.
You can stop here and run the strategy yourselves. Some clients do. A strategy engagement does not commit you to a build or a retainer.
3. Build: everything the buyer touches.
The people who did the research build the work: Meta, Google and LinkedIn campaigns, websites and landing pages, funnels, CRM, email and WhatsApp flows, chatbots, AI systems, creative and shoots. Every piece carries the same idea.
Access follows the task. We ask only for the systems each person needs, and material changes stay visible to the owners on your side. Where we build a system or asset, the handover explains how it works and what your team owns next.
4. Measure and sharpen: did it reach the sale?
We track past the click to qualified leads, booked meetings and closed business, then change what isn't working. Reports say what happened, what it means and what needs a decision. A technical check, a content review and a sales result are different kinds of evidence, and we label each one honestly. Where the data can't prove something, the report says so.
What every proposal puts in writing.
Before work begins, you get a written scope covering six things:
| Item | What it settles |
|---|---|
| Deliverables | What we produce and how it will be accepted |
| Assumptions | What the plan depends on being true |
| Exclusions | What is not included, in writing, so nobody has to assume |
| Timelines | When each piece is due, and the review points |
| Dependencies | The inputs, access and approvals we need from your team |
| Terms | Fees, external costs such as media spend, and payment schedule |
If the question needs a diagnosis or a pilot first, that becomes the first scope. The first conversation is free.
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