Pricing philosophy
A price should explain
what it makes possible.
Alchemy IBS Private Limited scopes work around the problem, deliverables and responsibilities. Fees are agreed for the engagement rather than inferred from a generic package.
Define the work before pricing it.
A website with approved content is a different brief from one that needs positioning and copy first. An account diagnosis is different from ongoing campaign management. The proposal should make those differences understandable.
What shapes the scope?
- The business question and required outputs.
- The current state of content, data and infrastructure.
- The complexity of implementation and integrations.
- The responsibilities shared with your team or other partners.
- The review process, dependencies and timing.
Separate the costs that are separate.
Media spend, third-party software, production and other external costs should be identified where relevant. The proposal states what the fee includes and excludes, so a delivery price is not mistaken for the full cost of operating the programme.
Handle uncertainty explicitly.
If a question needs investigation before the implementation can be defined, a scoped audit or pilot may be the appropriate first step. Material scope changes should be reviewed rather than quietly absorbed into an unclear expectation.
Start with context, not a package name.
Tell us the outcome you need and what is already in place. We will agree the next piece of work, its timing and any fee before it begins.