Healthcare
From search to scheduled,
and attended.
A healthcare enquiry is not an appointment, and most ad reports cannot tell the two apart. Alchemy IBS Private Limited plans marketing for hospitals, fertility clinics, dental practices and wellness providers around booked and attended consultations. Compliant creative, call tracking and front-desk follow-up are part of the plan from the first brief, not added after launch.
Patients don't choose like shoppers, and the front desk is part of the funnel.
The decision is slow, private and rarely made alone. A couple researching fertility treatment, a family choosing a hospital for surgery, a patient comparing dentists: each reads, waits, asks someone and comes back. Campaigns that chase the click lose them in the waiting.
The front desk converts the enquiry or loses it. An unanswered Saturday call, or a price quoted before anyone explains the consultation, loses more patients than a weak ad.
Compliance shapes the creative from the start. Health ads cannot imply the viewer has a condition or promise an outcome. Added in the edit, those rules gut the idea. Written in first, they sharpen it.
How patients actually choose a provider
| Question | In healthcare |
|---|---|
| Who decides | The patient, often with a spouse, parent or referring doctor. Fertility is almost always a couple |
| How long it takes | Hours for an urgent dental or diagnostic need. Weeks or months for fertility, elective surgery and long treatment plans. The gap from enquiry to first consultation is shortest where the need is urgent, and longest where a couple or family has to agree first |
| What triggers it | A diagnosis, a referral, a failed attempt elsewhere, a life event |
| What kills it | A slow callback, a price conversation before trust, a clinic that sounds like a sales floor |
| Rules that shape the copy | Platform advertising rules on health and personal attributes, professional conduct rules for doctors, and data protection rules for anything a form collects. We write within them. Licences and registrations are the provider's to hold |
The idea is usually in what the provider never explains.
Most providers advertise the treatment. What patients are afraid of is the first consultation: who they will meet, what they will be asked, and whether they will be pushed into a decision. A provider that says plainly what happens in that room, and that nothing is decided there, answers the fear that stops the booking.
Finding it starts with where patients drop out. One provider had a rising enquiry count and flat appointments, because nobody had matched enquiries to bookings. We split the record into enquiries, reachable contacts, booked and attended consultations. For a fertility hospital, we sorted invalid leads by cause, because each cause needs a different fix. See the enquiry-quality work.
What we build for hospitals and clinics
Service-line pages in patients' words. Google and Meta campaigns built inside health-advertising policy. Tracking numbers per channel, WhatsApp follow-up and front-desk callback rules. CRM stages from enquiry to attended consultation. Shoots with your own doctors, not stock. That spans performance marketing, CRM and revenue operations and brand and creative, run by one team.
Questions hospitals and clinics ask us
Our front desk isn't converting the enquiries. Is that your problem or ours?
Both, and the call records show which half is which. Unreachable or wrong-service enquiries are a targeting problem, which is ours. Qualified patients waiting a day for a callback is a front-desk problem, which is yours. We measure each stage separately and write callback scripts if you want them. Running your reception is where our responsibility ends.
Can you guarantee a number of patients or consultations?
No. Nobody can guarantee bookings honestly, and nobody should promise a medical outcome in any form. You'll see every stage from enquiry to attended consultation, by channel and service line, and you'll hear it from us first when one of them stops moving.
What can we legally say in our ads?
Less than most clinics assume. No unsubstantiated success rates, no implying the viewer has a condition, no guaranteed outcomes. The rules come from Indian law, professional conduct rules and platform policy, and they change. We check current policy when we write, and your medical team approves every clinical claim before it runs.
Should we be on Google or Meta?
Google first, for patients who already know what they need and are searching for it. Meta for decisions that start before the search, such as fertility or elective procedures, where awareness and reassurance come first. Most providers need both, weighted by service line.
How do we track patients who call instead of filling in the form?
With a tracking number per channel and a call record matched to your appointment system. Without that match, the channel that produced the call gets no credit. We set up the numbers, the call log and the reconciliation with your booking data.
Why do we get so many enquiries that don't qualify?
Usually because the ad promises something the page doesn't explain. Patients outside your catchment, after a service you don't offer, or shopping on price fill in the same form as everyone else. Clearer service pages, location targeting and a qualifying question remove most of them before they reach your team.
How long before we see more booked consultations?
We ask for about two months of testing to learn what is working and what isn't, and we tell you early what we're seeing. A new position takes longer. In fertility, the patient's own decision sets the pace, and no campaign shortens it. A fertility enquiry from this month may book next quarter, so the reports keep it in view.
Do you need access to patient records?
No. We need booking status by enquiry: reached, booked, attended. Clinical information stays in your systems. Forms collect only what the next conversation requires, consent is recorded under the relevant data protection rules, and the marketing dashboard is never treated as a patient record.
Read the healthcare lead-quality guide · Book a strategy conversation