Engagement models
Start with the thinking.
Stay for the build, if it's working.
Alchemy IBS Private Limited works in five ways: a strategy engagement, a defined build, ongoing growth work, a focused pilot, or training your own team. Most clients start with strategy, because the idea decides what is worth building. Whichever you choose, the first engagement is scoped for your business, and you agree the scope, timing and fee before work begins.
Most clients start here.
Strategy and positioning.
We research your business, market, competitors and buyers, then come back with the position only you can own, the offer behind it and the plan to take it to market. You can take the strategy and run it yourselves. Some clients do. Most ask us to build it, because the team that found the idea knows it best.
Then choose how much we carry.
| Your situation | The engagement |
|---|---|
| "We know what we need built." | Project build. A website, funnel, CRM setup, chatbot, automation or campaign launch with a defined scope and a finish line |
| "We need someone running growth every month." | Ongoing growth. Campaigns, content, creative, optimisation and reporting against agreed priorities |
| "We're not sure this will work. We want to test it first." | Pilot. One market, one channel or one workflow, with the success criteria agreed before we start |
| "We want our own team to run it." | Capability building. Workshops, playbooks and hands-on training so your people can operate the work |
A fee structure that fits the work.
Some engagements suit a hybrid model: a fixed minimum scope for the core services, set for your business, plus a retainer for the rest. Where outcomes are clean to count, a performance component can be added, such as a fee per successful enrolment or order.
If cash is the constraint, make us an offer.
If the budget doesn't stretch to the work, tell us what you can offer instead: a revenue share, referrals or introductions, permission to publish the work as a named case study, or a longer commitment. We'll consider it.
Every proposal says what's not included.
Deliverables, assumptions, exclusions, timelines, dependencies, review responsibilities and commercial terms are all written down before work begins. The exclusions line matters most. It's where most agency relationships go wrong, so we put it on paper first.
A strategy conversation doesn't commit you to anything, and a strategy engagement doesn't commit you to a retainer.