Retail & D2C
Shoppers buy one at a time.
Your biggest buyer may buy by the carton.
Many consumer brands market as if every sale happens at a checkout, while a distributor, retailer or corporate buyer quietly carries the revenue. Alchemy IBS Private Limited builds positioning, creative, shoots, campaigns and online stores for food, gifting, beauty, lifestyle and FMCG brands, and sells to the trade buyer as deliberately as to the shopper.
Consumer growth is a creative problem and a channel problem.
Creative wears out faster than budgets do. A consumer ad that worked last month is tired this month. Brands that win keep a steady supply of new hooks, formats and shoots, not one polished campaign a year.
The B2B line is often the bigger one. Distributors, retailers, hotels, corporate buyers. Most consumer brands never market to them at all, then wonder why the website carries so little of the revenue.
Discounting is the most expensive habit in the category. It trains customers to wait for the sale and starts a price war with marketplaces you can't win.
The shopper and the trade buyer buy differently.
| The shopper | The trade or corporate buyer | |
|---|---|---|
| Who decides | One person, often on a phone, often in minutes | A buyer, a procurement team or a business owner, after samples and a price discussion |
| How long it takes | From a single scroll to a few days of comparison | Weeks, and repeat orders follow the first good delivery |
| What triggers it | A festival, a gift occasion, a reel, a friend's recommendation, an offer | A new season, a corporate gifting calendar, a supplier who failed, a new outlet |
| What kills it | Slow pages, unclear delivery dates, surprise shipping costs, a checkout that asks too much | No catalogue, slow quotes, minimum order confusion, one missed delivery |
| Rules that shape the copy | Labelling and advertising standards on product and health claims. Paid influencer posts must be disclosed. Licences and registrations are the brand's to hold | Claims in the catalogue become contract terms. Lead times and capacity must be true |
The idea is often a different buyer, or a different reason to buy.
Most consumer brands undersell what keeps their best customers coming back. It's rarely price.
Midas, a corporate gifting company, kept losing quotes to cheaper suppliers. What its repeat clients valued was something no rival offered: one team that owned the order from the first conversation to the final delivery. We rebuilt its content and campaigns around that trust, and stopped competing on price. The trust-led campaign is now live in Dubai and is bringing good-quality leads.
A legacy chocolate brand had serious production capability and a retail shelf presence. The bigger opportunity was other businesses that needed a reliable maker. We repositioned it as a B2B manufacturing partner and built the pitch for that buyer.
What we build for consumer brands.
- Creative in volume, in-house: product shoots, reels, short videos and fresh ad variations every month. See brand and creative.
- Meta, Google and Shopping campaigns structured so new creative can be tested every week. See performance marketing.
- Stores and landing pages on Shopify or WooCommerce, built for mobile checkout.
- Repeat-purchase flows on WhatsApp and email: reorder reminders, gifting-season campaigns, post-delivery follow-up.
- A trade and corporate track: catalogues, LinkedIn outreach and enquiry handling for bulk buyers.
- Reporting on orders and margin, not just platform revenue.
Questions consumer brands ask us.
Our ROAS looks good. Why isn't the business making more money?
Because platform ROAS counts revenue, not profit, and often counts sales that would have happened anyway. We report on orders and contribution margin by channel, so you can see which campaigns actually pay. See how we measure acquisition cost.
How often do we need new creative?
More often than most brands plan for, and the right rhythm shows in your own data. When frequency rises and results fall on the same audience, the creative is tired. We plan monthly shoot days and test new hooks every week.
Should we sell on marketplaces or our own website?
Usually both, for different jobs. Marketplaces bring discovery and trust from shoppers who have never heard of you. Your own site keeps the customer data, the margin and the repeat relationship. We decide the split product by product.
Can you guarantee a sales target or a ROAS?
No. Sales depend on product, price, stock and delivery, which sit with you. Instead you get weekly creative tests and reporting by product, so you know quickly whether the ad, the offer or the product is the problem.
Orders come in, but customers complain about delivery. Is that your problem?
It's your operation, but it becomes everyone's problem, because bad reviews and returns undo the campaign. We'll show you where complaints cluster, set clear delivery expectations on the product page, and build post-order messages. We don't run your warehouse or courier partners.
Most of our big orders come by phone and WhatsApp. Can you market to that buyer?
Yes, and it's often the most profitable work we do for a consumer brand. We build a catalogue and an enquiry route for bulk and corporate buyers, run outreach to them, and track those orders in a CRM so they stop disappearing into one person's phone.
What is the minimum budget for a consumer brand?
Enough media to test creative properly, plus a steady creative budget. Without both, the account learns nothing. If your budget can't cover both, we'll say so before you spend it. A big media budget behind two tired ads wastes more than a small one behind fresh creative. See our pricing philosophy.
Do you handle the shoots yourselves?
Yes. Photo and video production is done by our own team, with drone footage through trusted partners, so the same people who wrote the idea brief the shoot. That keeps the creative on-strategy and fast enough to replace ads before they wear out.
Find out who your biggest buyer really is.
Bring a rough split of last year's revenue: checkout, marketplace, trade and corporate. The buyer you aren't marketing to usually shows up in it.