Growth diagnostic

Find the gaps
between the moving parts.

A 15-question self-assessment across marketing, technology and measurement. Your answers produce local guidance and suggested next steps, with no email gate.

StrategyDemandExperienceFollow-upMeasurement

A useful reflection, not an external audit.

Answer for how the business works today. The result reflects your own responses; it does not inspect your accounts or establish a validated business-performance score.

The three areas have equal weight. Within each area, every question contributes equally. The scoring method and suggested actions are visible in the result.

Assess your growth system.

Choose the statement that best reflects your current practice for each question. If you do not know, select “Not sure”; it becomes a gap to investigate, rather than an assumed strength.

Marketing

The audience, offer and route to demand.

Is the priority customer clearly defined?
Does the offer explain a specific reason to choose your business?
Does campaign planning connect channels to a business objective?
Does creative testing explore distinct messages?
Does sales feedback inform acquisition decisions?

Technology

The experience and the handoffs that make it work.

Does the website explain the offer and the next step clearly?
Do enquiry routes work across mobile and desktop?
Does every enquiry receive an owner and next action?
Are CRM stages defined and used consistently?
Do automations have exception handling and a responsible owner?

Measurement

The definitions and evidence behind the next decision.

Are important conversion events clearly defined and tested?
Can the team distinguish enquiries from qualified leads?
Can campaign context be followed into the sales process?
Are reporting differences and data limitations explained?
Do reviews lead to an owner, an action and a follow-up?

Turn the result into a conversation.

Use the lowest-scoring areas to decide what evidence to gather next. A useful follow-up may be speaking to the sales team, tracing an enquiry or checking the definition behind a report.

Results stay in this page and are not sent to Alchemy. If you choose to contact us, share only the details you want to discuss.

Request a growth audit · Understand the operating system