B2B demand & ABM
B2B doesn't convert on a media plan.
It converts on proof.
Alchemy IBS Private Limited runs B2B demand generation and account-based marketing for technology, industrial and professional services companies. We work out what each member of a buying committee needs to believe, build the proof that gets them there, then run the LinkedIn and Google campaigns, technical pages and sales material that carry it.
Why do technical companies describe themselves in the wrong order?
They lead with capability and leave the reason to buy for the sales call. The specification sheet answers the engineer. It says nothing to finance or procurement.
Campaigns written for one imagined decision-maker inherit the same gap. They generate visits and downloads from people who can't move the decision, and the sales team spends its time explaining what the marketing should have said.
The strongest proof is often something you stopped mentioning.
TESP Labs was preparing to launch Sandesh, its industrial edge gateway, as new. But the technology had already proven itself in the field for years. We repositioned it as field-proven technology, now openly available in India, and built the campaigns, product pages and sales material around that line. Read the TESP Labs story.
Every seat at the table gets its own evidence.
| Reader | Their question | What we build for them |
|---|---|---|
| Business sponsor | Why act now? | The commercial case, in their industry's terms |
| Technical evaluator | Will it fit our environment? | Technical landing pages, integration notes, field record |
| User | Will it make the work easier? | Use cases and workflow walkthroughs |
| Procurement | Can we work with this supplier? | Scope, governance and commercial clarity |
Around that sits the programme itself: ICP and account segmentation, buying-committee mapping, LinkedIn campaigns targeted by company and job function, founder-led authority content, lead scoring and objection responses your sales team can send. The same logic, one answer per buying situation, shaped the Ayruz rebuild for an IT and data services company.
Marketing and sales work from the same account list.
Account selection starts in growth strategy, where we decide which accounts are worth pursuing and why. Engagement then flows into CRM and RevOps, where it sits beside real conversations and opportunities. One team owns both ends.
A content download is not buying intent.
We don't report website visits or gated downloads as pipeline. And we need your sales team's time: which objections came up, which messages earned a reply. Without that feedback, account-based marketing becomes advertising with a smaller audience.