SEO, GEO & content
Rank for what your buyers ask,
in the words they use to ask it.
Alchemy IBS Private Limited builds search and content programmes: technical SEO, site architecture, local SEO, expert-led content and readiness for AI search such as Google's AI Overviews and ChatGPT. Every page is written around a positioning idea and the language buyers actually use, so organic visitors arrive already seeing why your business belongs on the shortlist.
Most content programmes answer questions nobody in your market is asking.
The usual plan is a keyword list and a monthly quota of articles. The articles rank for phrases with volume, in the agency's vocabulary, about topics any competitor could cover. Traffic rises. Enquiries don't, and the business stays dependent on paid media with no organic floor underneath it.
Search rewards the business that sounds like its buyers. That starts with knowing what you are underselling and how your market describes the problem.
An IT services company rewrote its site in its buyers' languages.
Ayruz, an IT and data services company, listed its services the way its engineers thought about them. Buyers in each industry searched for something else: their own problem, in their own terms. We rebuilt the site around three buying situations, packaged services into named solutions, and wrote every page in the language its buyers' industries already use. The positioning came first, and the search architecture was built from it. Read the Ayruz story.
The work runs from crawl access to AI answers.
| Layer | What we do |
|---|---|
| Technical | Crawl access, indexability, Core Web Vitals, canonicals and redirects, schema, Search Console |
| Architecture | Service, industry and solution pages mapped to buying situations, linked through to commercial pages |
| Content | Guides, comparisons and answers drafted with your subject experts, sourced and dated |
| Local | Google Business Profile, location pages, review handling |
| AI search | Clear definitions, extractable answers, consistent entity information, llms.txt where it is useful |
| Upkeep | Refresh decaying pages, merge near-duplicates, fix broken links |
Search is the slow, compounding half of the build.
Organic search builds the floor that paid media sits on, slowly. The two work best on the same pages, which is why SEO here is planned with web and CRO, and measured through analytics and attribution, where organic clicks and qualified enquiries are reported separately.
Nobody can promise you an AI citation.
No markup, file or structure guarantees a ranking or a mention in an AI answer, and we won't sell one. Organic search moves slower than paid, and we will tell you so before you start. We also need your experts' time: content without real expertise is exactly what search and AI tools are learning to ignore.