Web experiences & CRO
Sites built to close,
not just to exist.
Alchemy IBS Private Limited plans, writes and builds websites and landing pages around the idea a business is selling, then improves them on evidence from real visits. We build in WordPress, Shopify, Wix Studio, React and Next.js. The team that wrote the positioning writes the pages, so the site argues one case from the first line.
Most sites are written last, by whoever is free.
A website usually arrives at the end of a hand-off chain. The developer works from a sitemap, and the copy is fitted into the design afterwards. The result describes the company accurately and gives a buyer no reason to choose it.
Conversion problems are usually argument problems. A buyer who leaves the pricing page was rarely put off by the button. They didn't find the answer they came for, in words they recognise.
What does a visitor need before they act?
We plan each page around the decision it serves, then design to that decision.
| What we build | Why it's there |
|---|---|
| Page architecture by buying situation | Each buyer reaches the argument written for them |
| Copy in the buyer's own terms | Pages match the words buyers search and compare in |
| Proof placed beside each claim | The doubt is answered where it arises |
| Form, call, WhatsApp and booking routes | Every enquiry reaches the CRM with its source attached |
| GA4, Tag Manager and Microsoft Clarity, live at launch | The first week of traffic teaches us something |
A chocolate maker's site had to stop selling chocolate.
A legacy chocolate brand had a website built for people who buy chocolate. The opportunity we found was with other businesses looking for a manufacturing partner. So we positioned it for that buyer and proposed rebuilding the site around the questions they ask before choosing a supplier. Same company. A different argument.
Conversion work starts with a diagnosis.
We look at intent, the offer, mobile behaviour, form friction and whether the tracking can be trusted before recommending a change. Where traffic is large enough, we run a controlled test. Where it isn't, we work from session recordings, form drop-off and what sales hears on calls. A change made that way is labelled informed until a test proves it.
The page is one link in a longer chain.
A site that converts into an inbox nobody watches has only moved the problem. So forms connect to CRM and follow-up, and tracking is set up to follow the lead to the sale. Pages are structured so search engines and AI answer engines can read them too.
Start with what your site should prove.
We won't redesign a site because it looks dated when the argument is the real problem, and we won't promise a conversion rate: that depends on traffic, offer and price as much as the page. Tell us what your site should persuade people of. We'll show you where it falls short.