Lead-cost calculator
Count the cost.
Choose the right denominator.
Calculate cost per enquiry, qualified lead and customer from your own inputs. Choose a currency label; the calculator does not convert currencies.
Put the same period in every field.
Enter the spend and counts you want to compare. Qualified leads should be a subset of enquiries, and customers a subset of qualified leads. Use whole counts and include the same cost categories in every comparison.
If the sales cycle crosses reporting periods, consider using a cohort instead of unrelated monthly totals. The arithmetic cannot correct a mismatched dataset.
Calculate your costs.
The result uses included spend divided by each count. A zero count produces “Not available” for that measure because there is no valid denominator.
Read the result with context.
Media-only cost per customer is not a fully loaded acquisition cost. The result includes only the spend you enter and provides no industry benchmark or return forecast.
Your inputs stay in this page. They are not submitted to Alchemy or stored between visits.