CRM & revenue operations
The lead came in.
Who called it back?
Alchemy IBS Private Limited designs and builds CRM and revenue operations: pipeline stages, lead routing, qualification, email and WhatsApp follow-up, and the reporting that shows marketing which enquiries became sales. We work in Zoho CRM, HubSpot and the WhatsApp Business API, and we build the pipeline around how your buyers decide, not around the software's default stages.
Most leads go cold in the gap after the form.
The campaign records a conversion. The form emails a shared inbox. Someone means to call. By the time they do, the buyer has already spoken to a competitor.
No report shows this, because every system did its part. Nobody owned the hand-off between them.
Your buyer's path decides the stages.
Default stages like new, contacted, qualified and won suit almost nobody. A real buying path has its own checkpoints, and the position we built decides what counts as qualified: a technical call for an industrial buyer, a document check for a student. We agree the stages with your sales team, then configure.
A study-abroad pipeline built around the counsellor's day.
A study-abroad consultancy had enquiries arriving from several channels, each handled differently. We mapped the pipeline around what a counsellor actually does with a student: the first eligibility conversation, documents, applications, offers, visa. Each stage got an owner, a follow-up rule and a reason for loss. Marketing could finally see which sources produced students who moved forward.
Each piece of the build settles one question.
| Piece | What it settles |
|---|---|
| Pipeline stages with exit criteria | What "qualified" means, in writing |
| Lead routing in Zoho CRM or HubSpot | Who owns each enquiry, by source, region or product |
| Email and WhatsApp Business API flows | Acknowledgements, reminders and nurture in your brand's voice |
| Duplicate and missing-data rules | Exceptions surface instead of vanishing |
| Pipeline and source reports | Sales and marketing read the same numbers |
A CRM only works if your team lives in it.
A CRM is a set of agreements before it is software. We need a process owner on your side, qualification criteria your sales team signs off, and honest feedback in the first weeks. What we can't fix from outside is a team that doesn't follow up. We'll show you exactly where it happens. The decision is yours.
Stop losing what already arrives.
Every enquiry gets an owner, a next step and a recorded outcome, so "who called it back?" has an answer by name. The CRM feeds reporting that ties spend to sales, and it is where AI and automation take over the repetitive replies so your people keep the conversations that need them.