Generative engine optimisation (GEO)
Generative engine optimisation (GEO)
Generative engine optimisation describes work intended to make information easier for AI-assisted discovery systems to access, interpret and reference.
How it works.
Relevant work can include clear page structure, accurate definitions, accessible content, traceable sources and appropriate technical access. These practices also help people and conventional search systems understand the site.
What to watch for.
No markup or writing formula guarantees an AI citation. A citation, a mention and a referral visit are different observations. Claims about visibility need a stated method and the context in which the result was checked.
Put the definition to work.
Build useful, factual content and a technically accessible site first. Treat AI visibility as something to observe and investigate rather than a placement that can be promised.