Prototype
Every visitor to a logistics site has something to move.
This one answers that question first.
Alchemy IBS Private Limited designed and built a responsive website prototype for a logistics business. Logistics websites usually open with the operation: services, coverage and capacity, listed in full. We ordered this one around the visitor's own question, whether this company can handle what they need moved, and placed the route to an enquiry right after the answer.
At a glance.
| Client | Industry | Market | What we did | Stage |
|---|---|---|---|---|
| A logistics business | Logistics | Not disclosed | Content structure, interface design, responsive front-end build, local desktop and mobile testing | Prototype |
The company wanted its services introduced properly.
The company offers a range of logistics services and wanted a website that introduced them properly and brought in enquiries. The usual result in this category is an operational inventory: every service, every capability, every location, in the order the company thinks about them.
Visitors arrive with one job. An inventory makes them find it themselves.
A person looking for a logistics provider has something specific to move and a decision to make. An inventory site asks them to read through the whole operation to work out whether their job is in it. Many leave before they do.
We changed the order. Lead with the proposition, explain each service in terms of the problem it solves, and keep the next step in view throughout. The operation is still there. It just stops being the first thing a visitor has to get through.
Two things followed from that. The reading order had to hold on a phone, because a visitor checking a provider often does it away from a desk. And the enquiry route had to be visible at every stage, not saved for a contact page at the end.
Proposition first, with the enquiry path always in view.
- A proposition first. The opening establishes what the company does and for whom, before it asks for anything.
- Service pages that answer questions. Each service has room to explain what it covers and when to choose it.
- Responsive layouts. The reading order and navigation carried into mobile layouts, not squeezed into them.
- A visible enquiry path. A coherent route to contact from every part of the site.
- An original interface. Designed and built for this business, not adapted from a template.
The prototype was checked on desktop and mobile in a local build.
A tested prototype, not yet launched.
This is a prototype, built and tested locally, and it has not been launched. Before release it needs the final business and contact details confirmed, live enquiry routing tested end to end, and production configuration accepted. We attribute no traffic or enquiries to it, because a site nobody can visit yet cannot produce either.
The business can already click through how its website should introduce it.
Lead with what the visitor came to find.
The operation still matters. It matters more once the visitor knows their job fits.
See web and CRO · Read why a preview is not a launch · Book a strategy conversation