Strategy delivered
The firm's buyers fit on one list of equipment makers.
Every campaign was built on that list.
Alchemy IBS Private Limited built a B2B campaign strategy for a software services firm working in the power sector. We targeted a defined list of equipment manufacturers rather than the whole energy sector, wrote messaging around the problems their products face, and tied landing pages and a major trade-show campaign to the same accounts.
At a glance.
| Client | Industry | Market | What we did | Stage |
|---|---|---|---|---|
| A power-sector software services firm | Energy technology | India, US and Europe | Account-based strategy, LinkedIn and Google campaigns, OEM messaging, landing page direction, event campaign support | Strategy delivered, campaign support |
"We need visibility in the energy market."
The firm builds software for the power domain and wanted more of the right conversations in the US, Europe and India. The natural brief was visibility: LinkedIn ads to energy professionals, search ads on software terms, a presence at the industry's big event.
Visibility to everyone was the wrong target.
The buyers who matter could be counted by name. They are equipment manufacturers whose own products need the firm's software skills, and the decision sits with a handful of engineering and product leaders in each one. Reaching ten thousand energy professionals would mostly reach people who will never buy.
Language came next. A services firm naturally describes what it does: development, integration, testing. An equipment maker thinks in its own product problems: a device that has to meet a new standard, a platform that has to connect to the grid, a release that can't slip. The messaging had to start there and arrive at the firm's capability, not the other way round.
The trade show changed role too. It stopped being a stand to drive footfall to, and became a reason to reach the named accounts around the event.
One account list, carried through every touch.
- Account-based targeting on a defined list of equipment manufacturers, with the buying roles mapped inside each.
- OEM-focused messaging that leads with the manufacturer's product problem and then shows the firm's relevant capability.
- LinkedIn campaigns aimed at the target accounts and roles, with Google Ads for in-market technical searches.
- Landing page direction so each click continues the same argument rather than dropping into a generic services page.
- Event campaign support around a major power-industry trade show, built on the same account list.
Strategy delivered, with support around the trade show.
The strategy, messaging and landing page direction were delivered, and we supported campaigns around the event. Pipeline and meeting figures stay with the client. The work moved the target from a market to a list.
When the buyers fit on one list, market to the list.
Build the list, learn each account's product problem, and make every ad, page and event conversation speak to it.
Technology and SaaS · B2B demand generation · Book a strategy conversation